AI MyBaking / Services
SEO and website optimisation that holds up to inspection.
Practical search and website optimisation for Australian small businesses: technical health, local signals, structured data, faster pages and a conversion path that turns visibility into enquiries.
Technical SEO
Crawlability, indexation, canonical tags, redirects, sitemaps and robots rules. Most small business sites lose visibility to fixable technical problems: duplicate URLs, broken canonicals, orphan pages and content that only exists after JavaScript runs.
- Crawl and indexation review against Google Search Console
- Canonical, redirect and duplicate-URL cleanup
- Sitemap and robots.txt correctness
- Crawlable HTML for content that currently hides behind scripts
On-page SEO and content cleanup
Every core page should have one clear H1, a unique title and meta description, and enough visible, specific text to answer the question the page exists for. Thin pages get rebuilt; duplicate boilerplate gets removed.
Local SEO
Suburb and service-area signals, Google Business Profile alignment, consistent name and address details, and service pages that match how local customers actually search. This is where Sydney small businesses usually see the most direct enquiry impact.
Page speed and Core Web Vitals
Slow pages cost rankings and conversions. The work covers image weight, script loading, render-blocking resources and layout stability, measured with PageSpeed Insights before and after, without flattening the design.
Structured data
Organisation, LocalBusiness or ProfessionalService, Service, FAQ, Article and Breadcrumb schema, implemented in valid JSON-LD and always matching the visible page content. Schema that contradicts the page is worse than no schema.
Internal linking and conversion path
A clear link graph connects your homepage, service pages, proof pages and contact path with descriptive anchors. Then the conversion path is checked end to end: from search intent, to page, to enquiry, with nothing broken or confusing in between.
Measurement
GA4 events for the actions that matter: enquiry submissions, assessment requests, email clicks and outbound bookings. You cannot manage visibility work you cannot measure, and reporting stays honest about what changed and why.
Frequently Asked
- What does website optimisation include?
- Technical SEO, on-page content fixes, local SEO signals, Core Web Vitals performance, structured data, internal linking and conversion-path checks, scoped from a prioritised roadmap.
- Do you work with existing websites or only rebuilds?
- Mostly existing websites. The default approach is small, reversible improvements to what you already have. A rebuild is only recommended when the current platform genuinely blocks the fixes.
- How is this different from a typical SEO agency retainer?
- The work starts from an assessment with a fixed roadmap, not an open-ended retainer. Scope is explicit, deliverables are listed, and AI search readiness is built into the same work rather than sold separately.
- Do you guarantee first-page rankings?
- No. Nobody controls Google. AI MyBaking fixes the structural and content problems that hold sites back, and measures the results honestly.
- What does it cost?
- Implementation is scoped after an AI Search Visibility Assessment (from $1,500 AUD). Focused implementation runs as a Foundation Sprint from $4,500 AUD, with ongoing work from $2,000 per month AUD. Prices are in Australian dollars and GST is not currently charged.
Start with the assessment, then fix what matters.
The roadmap tells you which of these levers are actually holding your site back, so implementation money goes where it counts.